Comments on: A Million Dollar Idea http://www.kenvarga.com/news/a-million-dollar-idea/ Acquire new customers and prospects rapidly, and turn them into lifelong customers. Sun, 25 Jul 2010 23:20:12 +0000 hourly 1 http://wordpress.org/?v=3.0 By: admin http://www.kenvarga.com/news/a-million-dollar-idea/comment-page-1/#comment-110 admin Thu, 11 Jun 2009 01:33:34 +0000 http://www.kenvarga.com/news/?p=256#comment-110 Mike, When I attended trade shows, I did a variety of things depending on the Audience that was attending. For example: At my Nurses conventions, I'd offer a $1,000 scholarship award, but they had to legibly complete the information form. Naturally I had boxes of pens for them to use. Since I gave 20 of these scholarships per year, I just fit this one into the mix. Also, when you are attending a business trade show, or a chamber of commerce meeting, or wherever business owners gather, you can hand out hard copies of my e-book, "10 Marketing Mistakes that Steal Your Cash". I have found that handing out the book at various networking events created a great impression with the individuals the book was given to, and many of them have mentioned this to me. Doing something because it's OK, as you mentioned, is OK. Ha Ha. Seriously though, I agree with you that you should be trying to do better than ok…we should always be trying to improve on all that we do. Never take anything for granted. Always pursue the thought of doing better than expected. Hope this answers your question and that others reading this post will give you some additional ideas. Mike,
When I attended trade shows, I did a variety of things depending on the Audience that was attending. For example: At my Nurses conventions, I’d offer a $1,000 scholarship award, but they had to legibly complete the information form. Naturally I had boxes of pens for them to use. Since I gave 20 of these scholarships per year, I just fit this one into the mix.

Also, when you are attending a business trade show, or a chamber of commerce meeting, or wherever business owners gather, you can hand out hard copies of my e-book, “10 Marketing Mistakes that Steal Your Cash”. I have found that handing out the book at various networking events created a great impression with the individuals the book was given to, and many of them have mentioned this to me.

Doing something because it’s OK, as you mentioned, is OK. Ha Ha. Seriously though, I agree with you that you should be trying to do better than ok…we should always be trying to improve on all that we do. Never take anything for granted. Always pursue the thought of doing better than expected.

Hope this answers your question and that others reading this post will give you some additional ideas.

]]> By: Michael Carroll http://www.kenvarga.com/news/a-million-dollar-idea/comment-page-1/#comment-108 Michael Carroll Sat, 06 Jun 2009 10:16:36 +0000 http://www.kenvarga.com/news/?p=256#comment-108 Hi Ken, Hope all is well! Love the blog and thank you! On this most recent posting....what is it someone could do for an automatic response mechanism at a trade show? What I have tested is a give away drawing BUT to gather their email, name, and phone info and then send them a Free Report and get them on the auto responder conveyor belt which has worked okay. Is okay (which is indeed business generated) just fine OR can I go from okay to tremendous by doing anything differently? Understand these trade shows generate a profit, so a bit of a "greedy" question here.....thanks! Mike Carroll Hi Ken,

Hope all is well! Love the blog and thank you!

On this most recent posting….what is it someone could do for an automatic response mechanism at a trade show?

What I have tested is a give away drawing BUT to gather their email, name, and phone info and then send them a Free Report and get them on the auto responder conveyor belt which has worked okay.

Is okay (which is indeed business generated) just fine OR can I go from okay to tremendous by doing anything differently? Understand these trade shows generate a profit, so a bit of a “greedy” question here…..thanks!

Mike Carroll

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