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A Method To Collect Information To Create Your Customer Database!
By Ken Varga | July 25, 2008
A method to collect information to create your customer data base.
When I published my book, “How to Get Customers to Call, Buy and Beg for More” I needed a way to know who bought it. Normally, book authors don’t care. But, because I realized that building a customer data base was essential, I needed a method to get whoever purchased my book to give me their contact information. Since I wanted to be able to communicate with them after they purchased and read my book, it was essential that I collect this data.
The information I wanted them to give me was their name, address, city, state, phone number, fax number, and also their email address.
By the way, before I continue, I wanted to mention that I get most of my great ideas while walking on my Treadmill. Originally, I would have a pad of paper with a pen on the rim of the Treadmill. Unfortunately, when I wanted to rewrite my notes and put it in my “Things to Do Folder”, most of the time I couldn’t read my own handwriting, because I was walking at a fast pace and trying to write at the same time.
I solved this problem by installing a Recorder in my ceiling, over the Treadmill, with the microphone hanging from it. It really worked out well. Now I just take the cassette out and rewrite my notes. If you also get your greatest ideas while exercising, try this idea. If you exercise outdoors, get a small recorder that you can put on your arm, or in a pocket.
Anyway, here’s what I came up with to solve the problem I was thinking about.
I created a reply card, which was attached after the last page of my book, offering a free gift.
CLICK HERE to see what the reply card looked like.
You can use the same concept with a handout to your customers, offering them a free gift if they complete the information card.
Some of the additional information you should gather is birth date, anniversary date if married, and also birth date and name of the spouse. This way you can communicate with them on these special days. You probably will be the only one that is doing so. Therefore your business will stand out in their minds.
Topics: Database creation, Grow Sales, Growing your business | 1 Comment »
June 18th, 2009 at 10:25 am
This post was really excellent. I am really learning a lot from your blog. I am in direct sales and without customers I don’t have a business.
I think I am going to write a report and create a card to mail to other potential clients, gather there information like in the example so I can be more personable in my communications. Thanks