A haircut and a new customer—or how to grow your business
Here’s an experience I just had this week. I was reading my local newspaper, and an ad jumped out at me. It was for a Hair Salon. It stated: “Bring this Ad with you and your first visit is FREE.”
I set up an appointment and complimented the owner on her ad.
Here’s the interesting part—
When I was leaving, the girl that did my haircut gave me a small bag with a gift of a sample shampoo they probably got from their supplier, but also a small sample of the conditioner she used when she washed my hair. And in the bag was a “Thank You" letter from her.
Here’s what the letter said.
I just want to say it was a privilege to have the opportunity to treat you to one of my personalized haircuts and styles.
As a thank you, I am giving you 50% off your next haircut and style when you book your next haircut.
Please call and reserve your time with me, Elaine at Salon by the Sea, 732-282-1600.
My hours are Thurs 10-8 Fri 9-5, Sat 7-4.
Her name, address and the website
The reason I’m mentioning this is that you could massage this process to fit your own enterprise.
The thing is that I still paid for the haircut, because I’d feel bad if I didn’t. Plus, the salon owner now also has a new client because she gave me a great haircut and created a great “experience”. Could you do something similar and get similar results?
Let me know in the comments section below how you might use this concept in your enterprise.