A Brilliant Joint Venture
Here’s an idea I suggested to a business owner when he hired me as a consultant. It resulted in bringing in 10 new customers each month, and is still bringing them in, because he is constantly doing the same thing each month.
All of us have a favorite restaurant we all go to where we know the owner personally. If not get to know a local restaurant owner. Then introduce yourself and share the following idea.
You can generate new customers for the Restaurant owner each month by him/her doing a special event. A cooking Class.
You now invite 10 or so of your clients/customer, along with their spouses.
You do not, I repeat, you do not want to make this into a Sales Seminar. It should be considered a “Client Appreciation night” where you as the owner of the business want to thank them and remind them why you are doing business together.
What would be the cost? With the restaurant we had this arrangement with, their cost was less than $2 per person. It was a win-win situation for the Restaurant and also a win-win for the business owner.
I wonder how many of you can think of other types of Special Events that you can Joint Venture with? Let’s hear from you.