8 Top Tips For Social Media Marketing
There is no doubt about it. Social media marketing is becoming more and more an integral part of the business environment. Procter & Gamble is ditching its TV Soap Operas for YouTube marketing instead. Coca Cola, Johnson & Johnson, and other large companies have also jumped on board.
The “fad” is growing into a mainstay. These media are no longer curiosities; they are becoming valid ways to grow your base of customers.
With that in mind, I want to share a few things I’ve learned about these media since I first started using them to reach out to customers and potential customers.
I’ve made a number of mistakes, so my point here is to share some ideas to keep you from making the same mistakes I made or mistakes that I’ve seen others make.
So here are few things to keep in mind:
1. When you are asked to complete your online profile, make sure you answer it completely with information about you and your business. Use your real name and your photo. I’ve seen so many photos of people’s dogs, cats, and everything that didn’t have to do with their business. I have found that a picture of you is always the best. Again, complete the entire information on your portfolio so that others can communicate with you if they so desire.
2. In your profile, detail who you are seeking to befriend and ask everyone to abide by that information. You don’t need nor want to be friends with everyone.
3. Don’t approach strangers and ask them to be friends with you just so that you can then try to sell them your products or services.
4. Use two different accounts. One for your business and one personal account. Don’t mix them together.
5. Don’t put anything on the internet that you don’t want your future wife, boss, clients, or potential clients to read or see.
6. Pick a screen name that says something about you.
7. Offer information of value. Don’t just talk about yourself or your company. For instance, a lot of my connections include one of my marketing tips each month to their connections. This is one way they provide value instead of always just talking about their company, products, or services. They can also offer health tips, or other information valuable to their audience. There are lots of things that can be offered.
8. Never post anything to a group when you are tired; you are apt to make serious mistakes. It also goes without saying…don’t post after you’ve had a few glasses of wine with dinner. And never, ever post when you are angry or upset. You will regret it later.
There is little difference in connecting with individuals either online or offline. Create trust and be authentic. Don’t try to be someone you aren’t.