8 Top Tips For Social Media Marketing

There is no doubt about it. Social media marketing is becoming more and more an integral part of the business environment. Procter & Gamble is ditching its TV Soap Operas for YouTube marketing instead. Coca Cola, Johnson & Johnson, and other large companies have also jumped on board.

The “fad” is growing into a mainstay. These media are no longer curiosities; they are becoming valid ways to grow your base of customers.

With that in mind, I want to share a few things I’ve learned about these media since I first started using them to reach out to customers and potential customers.

I’ve made a number of mistakes, so my point here is to share some ideas to keep you from making the same mistakes I made or mistakes that I’ve seen others make.

So here are few things to keep in mind:

1. When you are asked to complete your online profile, make sure you answer it completely with information about you and your business. Use your real name and your photo. I’ve seen so many photos of people’s dogs, cats, and everything that didn’t have to do with their business. I have found that a picture of you is always the best. Again, complete the entire information on your portfolio so that others can communicate with you if they so desire.

2. In your profile, detail who you are seeking to befriend and ask everyone to abide by that information. You don’t need nor want to be friends with everyone.

3. Don’t approach strangers and ask them to be friends with you just so that you can then try to sell them your products or services.

4. Use two different accounts. One for your business and one personal account. Don’t mix them together.

5. Don’t put anything on the internet that you don’t want your future wife, boss, clients, or potential clients to read or see.

6. Pick a screen name that says something about you.

7. Offer information of value. Don’t just talk about yourself or your company. For instance, a lot of my connections include one of my marketing tips each month to their connections. This is one way they provide value instead of always just talking about their company, products, or services. They can also offer health tips, or other information valuable to their audience. There are lots of things that can be offered.

8. Never post anything to a group when you are tired; you are apt to make serious mistakes. It also goes without saying…don’t post after you’ve had a few glasses of wine with dinner. And never, ever post when you are angry or upset. You will regret it later.

There is little difference in connecting with individuals either online or offline. Create trust and be authentic. Don’t try to be someone you aren’t.


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16 Responses to “8 Top Tips For Social Media Marketing”

  1. Way to go Ken- very helpful – common sense advice that will prevent mistakes that could easily be made.

    Best,

    Bruce

    [Reply]

    Ken Varga Reply:

    @Bruce G. Clinton,
    Thanks Bruce!

    Ken

    [Reply]

  2. Brian Walter says:

    Excellent advice for personal social media not just business. I really enjoy your blog.

    [Reply]

    Ken Varga Reply:

    @Brian Walter,

    Glad you enjoy it Brian! Thanks.

    Ken

    [Reply]

  3. I love the #1 tip ~ don’t put a picture of your Dog, Cat and for that matter a picture of a cartoon character….And if I may add, when you list your interest, add keywords that are related to what you do. For me it’s Wine, so I put all my keywords that are wine related. I’m also interested in networks, real estate agents, party planners. Thanks. Norma Serrano, Wine Rep

    [Reply]

    Ken Varga Reply:

    @Norma Serrano,

    Thanks Norma. Good tip on the keywords.

    Ken

    [Reply]

  4. Excellent blog.

    I am starting to develop the social media marketing for our business and will use your valuable advise.

    Juan Carlos Fernandez
    La Coordinadora
    Founded 1945
    Venezuela

    [Reply]

    Ken Varga Reply:

    @Juan Carlos Fernandez,
    Thanks Juan. Best wishes to you.

    [Reply]

  5. Great post Ken. I love #4, I had already done that one myself. Very good tips and advice full of common sense.

    [Reply]

    Ken Varga Reply:

    @Darla Mittler,
    Darla, glad you liked them! If you have other tips that work for you, please share them with us.

    [Reply]

  6. Great tips for nebies and old hats as well!
    The Most Important Basics some still do not know/follow!

    [Reply]

    Ken Varga Reply:

    @Richard Brahm,
    Richard, thanks. That’s the thing about basics. Whether newbies or old hats, we are better off when we follow them, even though they may not be “exciting”.

    [Reply]

  7. Nice post Ken. You really point out some good points in here.

    [Reply]

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    [Reply]

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    [Reply]

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