6 Ideas for Building Loyalty and Getting Referrals

Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business?

Let me tell you.  It doesn’t matter what your business is, you depend on relationships and if your customers or clients aren’t staying with you over the years and referring your business, then there is a serious flaw in your system.

In order to create a bond, your customers need to be acknowledged, they need individual attention so that they feel they are genuinely appreciated.

Here are some ideas you can use when you send a card to build that relationship. 

  1. After a consumer makes a purchase, send a “Thank You”: “It was a pleasure to serve you.  Our goal is to provide you with the best customer service you have ever experienced, so that you will return and refer all of your friends.  If we can help you in any way, please let us know.”

  2. After a telephone Conversation: “Thank you for the time we spent today.  I just wanted to take this opportunity to ask you to let us know if we can help you in any other way.”

  3. After receiving a Referral: “Thank you for referring (name).  It is an honor to serve your friends and family and you can be assured they will receive the highest level of attention and service possible.”

  4. After a Networking Event: “I want to take this opportunity to say Thank You.  It was a pleasure meeting you at ABC yesterday.  Thank you for sharing your time and telling me about your company and what you offer.  I have been lucky to work with wonderful people like you.  If there is anything I can do for you, please let me know.”

  5. Birthdays: “Happy Birthday Bob.  Its clients like you who make going to work every day a reason to celebrate.  Have a super day today and every day.  I appreciate you and wish you the very best.”  

  6. Thanksgiving: “As this time of the year comes by, I reflect on all of the wonderful events and people in my life and think of you.  I want to take this opportunity to thank you for your business over the past year.  It is always a pleasure to serve you and I look forward to many more years of showing you my gratitude.”

I’m sure you can think of others like anniversaries and other special holidays and events.

A few cards a day will make such a difference.  You can have one of your employee’s take 30 minutes or so when they have a slow time.

These simple acts of kindness go a long way towards building that relationship with your customers and clients that lasts a lifetime and that leads to referrals.

Remember, replacing lost customers is very expensive and time-consuming.  Keeping them is inexpensive.

Let me hear your thoughts about this by clicking on the “Comment” link below and leaving your thought.


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16 Responses to “6 Ideas for Building Loyalty and Getting Referrals”

  1. Bhudeb Das says:

    Thank you, Ken. You have reminded me of many principles I ignored for some time now.

    [Reply]

    Ken Varga Reply:

    @Bhudeb Das,
    You are welcome, Bhudeb. To your success!

    [Reply]

  2. Adwello says:

    Ken the only other man I know who talked so much sense as you do was Jim Rohn. I like your ideas here and have outlined them to complete in my business this year onwards. God bless you :)

    [Reply]

    Ken Varga Reply:

    @Adwello,
    Adwello, thanks for the compliment and the blessing. To your success!

    [Reply]

  3. The hand written “thank you” cards are a great idea! Now if people can just read my handwriting!

    [Reply]

    Ken Varga Reply:

    @Matt Mesgleski,
    Matt, maybe you are kidding. But if you are concerned about your writing, you can have an assistant or someone else write the cards for you. Another option is to use a service like Send Out Cards. I talked about Send Out Cards in one of my earlier blog posts here: http://www.kenvarga.com/news/building-a-relationship-with-cards/

    [Reply]

  4. Ken-
    These are great ideas and they do work if you use them. It should be one of those 15 minute moments in your day….everyday!
    Thanks for the reminder.

    [Reply]

    Ken Varga Reply:

    @Cheryl Hilsenbeck,
    Cheryl, great idea.

    [Reply]

  5. Bhudeb Das says:

    Ken,

    It’s such a pleasure going through your write-ups. They are so well-presented — so engrossing — that in a matter of days, I once again came back to this site. The tips are simply fabulous.

    Thank you very much.

    [Reply]

    Ken Varga Reply:

    @Bhudeb Das,
    Bhudeb, thanks so much for the feedback. It really helps me to know that you and others are finding the information useful.

    [Reply]

  6. Alan Gollom says:

    “Thank you” too often seems to be a lost behavior these days. Yet it takes so little effort and can achieve so much. Thanks for pointing it out, Ken.

    [Reply]

    Ken Varga Reply:

    @Alan Gollom,
    Alan, you are welcome.

    [Reply]

  7. “The best proof of love is trust.” ~ ” Joyce Brothers

    [Reply]

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    [Reply]

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