6 Ideas for Building Loyalty and Getting Referrals
Even though it’s one of the most powerful ways to build a business, most business owners don’t send out personal cards because they don’t know what to say or feel it doesn’t apply to them. Do they feel that their business is different from any other business?
Let me tell you. It doesn’t matter what your business is, you depend on relationships and if your customers or clients aren’t staying with you over the years and referring your business, then there is a serious flaw in your system.
In order to create a bond, your customers need to be acknowledged, they need individual attention so that they feel they are genuinely appreciated.
Here are some ideas you can use when you send a card to build that relationship.
After a consumer makes a purchase, send a “Thank You”: “It was a pleasure to serve you. Our goal is to provide you with the best customer service you have ever experienced, so that you will return and refer all of your friends. If we can help you in any way, please let us know.”
After a telephone Conversation: “Thank you for the time we spent today. I just wanted to take this opportunity to ask you to let us know if we can help you in any other way.”
After receiving a Referral: “Thank you for referring (name). It is an honor to serve your friends and family and you can be assured they will receive the highest level of attention and service possible.”
After a Networking Event: “I want to take this opportunity to say Thank You. It was a pleasure meeting you at ABC yesterday. Thank you for sharing your time and telling me about your company and what you offer. I have been lucky to work with wonderful people like you. If there is anything I can do for you, please let me know.”
Birthdays: “Happy Birthday Bob. Its clients like you who make going to work every day a reason to celebrate. Have a super day today and every day. I appreciate you and wish you the very best.”
Thanksgiving: “As this time of the year comes by, I reflect on all of the wonderful events and people in my life and think of you. I want to take this opportunity to thank you for your business over the past year. It is always a pleasure to serve you and I look forward to many more years of showing you my gratitude.”
I’m sure you can think of others like anniversaries and other special holidays and events.
A few cards a day will make such a difference. You can have one of your employee’s take 30 minutes or so when they have a slow time.
These simple acts of kindness go a long way towards building that relationship with your customers and clients that lasts a lifetime and that leads to referrals.
Remember, replacing lost customers is very expensive and time-consuming. Keeping them is inexpensive.
Let me hear your thoughts about this by clicking on the “Comment” link below and leaving your thought.