3 Things You Should Never Do In Your Social Networking Profile…
In prior blog entries on social networking, I mentioned how to use it for marketing. Today, I want to go over 3 things that I found people doing on their profile pages that you shouldn’t do.
1. Selling too much. I receive so many emails from the networks I’m on, that are selling. Again, picture yourself at a network event. Someone rushes to you, shoves a business card in your hand, perhaps a brochure and a sales letter as well, and then rushes to the next person. What are your feelings?
Selling too much on your profile or in your social networking activities is much the same thing. The idea behind social networking is building relationships. You build relationships, and the business will come.
This doesn’t mean that you can’t sell at all, just that building relationships and connections should come first. Make sure you keep the relationship-building up when you do sell.
Of course you should talk about your business and describe what you do, but do it in a fun way, that is non-threatening and not full of hype. It should give them an idea of your personality. And don’t forget to include a few personal details so your friends and followers can get to know you as a person and also as an individual.
2. Not sharing enough of your personal details. Social networking is about connecting with people. The way we connect as individuals is by sharing things about ourselves. Make sure you add details about your life, your hobbies, your preferences, etc. Do you have kids or animals? Do you like to travel, cook, or read best sellers or specific topics? These are ideas of items that you could include in your profile.
I also feel that you should make sure your personality comes through. Don’t be boring by listing a dry description that would be better for a resume. Get your personality in there, let people know who you are and if you are someone they would like to get to know better. I am constantly trying to accomplish this in each blog and my weekly marketing tips.
3. Sharing too many personal details. Am I contradicting what I just said? No! If you wouldn’t be comfortable sharing something at a networking event, then you probably shouldn’t be sharing it on your social networking profile. Here is a rule you could use. Imagine having a conversation with a client or customer. What types of details about your life would you feel comfortable telling them. Those are the good ones you should share on your profile. Leave the ones you don’t want your client or customer to know about off of your profile.
I hope you will share some of your profile examples for all of us to view…maybe give us links to view them. Who knows…maybe you’ll get some valuable feedback from your peers. So jump in and comment.