Those in my coaching program have learned in module one the various ways to utilize the Law of Reciprocity. It’s “I’ll do this for you. Then, you do that for me.” The law of reciprocity clearly tells us that we are all bound to repay debts of all kinds. It is ingrained in all of […]
I’m going to show you a simple but brilliant way to bring in more business and customers. Revisit your existing and former customers and call to say hello. You go it right. Call to say hello. That is it. Check in with your former and current customers often and tell them you are calling just […]
One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the business industry you can refer your clients to an accountant, and the accountant […]
Why are happy clients a gold mine? It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]
Expect to see a lot more emphasis on market segmentation and personalization in the future. This is known as behavior-based marketing. It might sound complicated, but it isn’t. As marketers, we track simple behavioral triggers, like knowing if and when someone opens an email and clicks on a link. Once armed with this information, we […]
Recently in my coaching program, a member asked me about Content Marketing and wanted me to suggest things to make his content marketing meaningful and responsive. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I’m going to […]
Hi, and again welcome to this weeks Marketing Tip. Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also. This is going to be difficult, as the letters might go onto the next […]
What a great week. I received hundreds of emails from you about this topic and how it has increased your bottom line. This is what makes all the time it takes to put these tips together, very worthwhile when I hear from you that you’ve implemented the concept and the results it brought to you. […]
Hi and welcome again to this weeks Marketing Tip. I want to thank those of you who have emailed me with topics you would like me to cover. You will read my strategies to help you solve those problems in coming issues. Now to continue on this important topic. This week I will go over […]
Hi and welcome again to another exciting, money making, Marketing Tip. As I mentioned at the end of my last tip, I will be writing over the next few weeks, about easy ways to grow your business without spending a lot of money. Since I do a lot of Consulting and speak at many seminars, […]
An easy way to create loyalty from existing customers and also new ones – without spending a lot of money
It’s 2013. What, if anything are you or what will you be doing differently this year than last year to take your business to the next level? You might have the answer. If so, you can stop reading. If NOT, I want to share with you some breakthrough ideas to accomplish that. I agree that […]
This is the single most important skill for a business owner to have. Few do.
Halloween creates crowds…don’t miss the opportunities this brings.
Do simple things that will make clients and customers Raving Fans of your business and talk to everyone they know about you.
Think of a customer you haven’t seen in a few months. Do you ever wonder where they are purchasing now. Do you think that once a customer purchases that your job is over? What do you do now that the customer has purchased. What is your plan? Is it “ Well now I have to […]
Pro’s and con’s of video marketing.
Don’t use the same old, tired way of saying what you do, by saying your occupation! A little creativity will go a long way and people will remember you more easily because of the unique way you describe yourself.
If you always putting your customer’s interests first, you will find it will help you in ways you may not see at first.
Communicating is always the key to building with prospects who become clients.