Stop for a moment and ask yourself this question… “What is the purpose of my business?” Most individuals would say, “To make a profit.” Personally, I feel that is the wrong answer. It’s part of the answer, but not the answer. Profits are a result or an outcome of what we do and they only […]

Two weeks ago I had to fly to Salt Lake City and since I arrived at the airport early, I decided to go to the Airlines Club in the Concourse. I sat down and opened my computer to write another article for you. When all of a sudden, something caught my eye. There were three […]

A systematic approach is the way you should market your business. You might ask yourself, “ Why should I use a Marketing Funnel?” The most important reason is that it results in more sales. And more sales means more profitability. That should be reason enough, but the real question is why do you get more […]

“Email is a powerful sales tool for any business owner. And just like any powerful tool, if it isn’t used properly, bad things will happen.” When it comes to learning what works in getting more prospects to open your email, you don’t have to do very much research before you find that most people will […]

I’ve been teaching the value of this “technique” for many, many years because it is an incredibly effective way to put people in your business and increase your customer base. I put “technique” in quotes because it’s not a technique so much as common sense. You don’t have to study or practice it. You don’t […]

So you’ve created the product, you’ve marketed it around, and you finally created the customer. Now, you might think that you’re all set. But in reality, the real fun has just begun… Many individuals in business think that once a person becomes a customer, their job is over. They are missing out on crucial additional […]

I’m often asked on my coaching calls, “Why do people who are visiting my various social media platforms aren’t communicating with me after that first visit?” This is a problem many business owners have. It’s just not enough to just say “Follow us on Twitter” or Like our Facebook Page”.  You have to give a […]

Have you ever heard of a “Fatkini?” I never did before but I heard of a woman named Gabi Gregg. Blogging in a fatkini has made her very wealthy. She is a plus-sized woman who specializes in blogging about the plus-size fashion industry. Gabi was blogging for quite a while when she had an epiphany. […]

I’ve always been a firm believer in fully automating my website and so should you. You can then focus on the marketing side of things and not the maintenance side. That is the main reason why I believe in automation. The internet provides three very powerful elements in the marketing world that no other marketing […]

In my last coaching program, I asked the audience how they knew that they were better than their competition. Many responded positively. Then one member asked me, “Ken if you were opening up a hamburger place, and you had to make it successful, what would you do, since on each corner, within 10 blocks there […]

When I was building my companies, I often would ask myself the question, “Why would someone want to do business with me?” I surprised myself with the many answers I came up with. But the one that always resulted in customers was the “Attraction I set up for them to become my customer.” It doesn’t […]

24.7.365 That is the minimum acceptable availability time you should offer. Ever order anything on the internet after 10 o’clock at night? Of course, you have.  Everyone has. Could you have gone out to the store at 11 o’clock at night? Or bought that toy at midnight? People buy automobiles nowadays at 1am and think […]

If you are a relationship-oriented business owner, there are three essential elements to making a sale. If you are missing one element, you either won’t make the sale or possibly wish you hadn’t made the sale at some point in the future. The three elements are Chemistry, Timing, and Money. Chemistry is a rapport or […]

One of the main reasons “customer satisfaction” is a meaningless statistic is that it is not predictable, let alone measurable, as related to business growth. Right about all customer satisfaction people, from marketing to award companies, are saying to me that I am a “know-nothing” human who has no concept of business. “You must have […]

For any small business owner to be successful, their online presence needs to be strong. Here are some words that come to mind when you are trying to build an online presence. Overwhelming, daunting, frustrating, and stressful. I’ve heard this from many whom I’ve talked with. Not only is everyone competing for customers’ eyes and […]

The welcome message you send to subscribers after they sign up for your mailing list will be the first email they receive from you. The question you have to ask yourself is, “Is it making the right first impression?” As a business owner, you know how important a first impression can be. Whether it’s the […]

I think I’ve been a salesman most of my life. I started selling very early in my life and there aren’t too many days since that I haven’t been selling. There are times I think I’m very good at selling. Over the years I’ve been paid very well to train others in my sales techniques, […]

There is an old adage, “When everybody’s your customer, nobody’s your customer,” and it is absolutely true and very important. Only giant companies have the resources necessary to market a product or service to everybody who can buy it, and it is a terrible mistake for small companies and entrepreneurs to market “broad.” When I […]

My insurance agent came over last week to update my portfolio of policies.  I like to make sure I am more than covered. I consider insurance an asset, not an expense. Peace of mind and protection, not a cost. I also consider insurance among the toughest sales in the world. No one wants it, and […]

Sometimes people ask me if they should have a statement of purpose. My response is sure, a statement of purpose is a good thing. And, if you really want it to have some punch and meaning, you need to start with the big picture. A sense of purpose or a feeling about your purpose is […]

I’ve often used the term “expand usage” a lot because it is important and quite often ignored by many businesses. For example, the restaurant that has a great lunch business: What is done to get those customers to come in for dinner? Consider a very simple, mundane business like dry cleaning. We probably spend a […]

People understand in the pauses. There are several important aspects to this statement. One is that people can’t buy whatever you are presenting unless they understand it enough to be comfortable going forward and two, when you explain something to people, they need time to absorb each key point. If you run the key points […]

Ask yourself, “What is the question that has the greatest impact on your closing presentation?” It is simply “Why is this important to you?” This is a question that you should have asked before you get to a closing presentation. The answer to this question is what you lead with in your closing. Keep in […]

When it comes to making money online there are three elements that everyone must have in order to succeed: Something to sell A website that makes the sale People coming to that site and buying   Getting items 1 and 2 set up and in place are as easy as pie. In fact, you can […]

In my experience, I have found that in order to have a 90% closing ratio on my sales, I have to get the customers to verbalize what is important to them and why it is important. If you don’t get your prospective customers to discover and verbalize these critical elements, your closing ration is going […]

LinkedIn is more than just a place to post your profile and forget about it. You can be more visible on LinkedIn without devoting an enormous amount of time to it. Connections are strengthened when you interact and share ideas and information. A solid network is vital to growing your business.   Here are 6 […]

You may not know this but in the high-fashion industry there is a slang term called: Air Your Coochie What does it really mean? It’s a jargon kicked around by fashion critics to describe a dress that is too short and therefore shows the runway model’s “coochie’ as she struts up and down the catwalk. […]

Everyone reading this blog spends extraordinary hours doing business networking.  All too often there is a general sense that “there must be more.”   As a long-time business networker, please indulge me these thoughts on how to make it better. One of the most enjoyable professional experiences is the “aha” moment that erupts when you are […]

Most business owners fall into the deadly trap of offering a service that people really need… and then wonder why they have trouble setting appointments and getting new business. Are you making this mistake? Do you see it? Did you spot the deadly mistake?   Look closely here… A lot of people need to stop […]

Do you ever wonder why your marketing message does not produce the kind of results that you were hoping for? Have you ever considered that you might not be speaking to the right group of people or perhaps the wrong language? The first thing you need to do is define and identify your ideal customers. […]

Your business can be one that sells online or it could be products you sell at parties, or one to one at lunch or in homes. There are many ways to market your business.  Whatever way, one of the most important items that I never really see addressed in any articles I read about Business […]

Today, I’m going to share what I’m convinced is the single most powerful trigger word that make your “Reasons Why” hit home with a much greater persuasive force.  To me it is the overlooked word that causes more prospects to say “yes” than any other word in the dictionary. In the past, I’ve reviewed and […]

Those in my coaching program have learned in module one the various ways to utilize the Law of Reciprocity. It’s “I’ll do this for you. Then, you do that for me.” The law of reciprocity clearly tells us that we are all bound to repay debts of all kinds.  It is ingrained in all of […]

In my coaching program, a member asked me for suggestions on identifying his target market. Your target market consists of the people and businesses that are most likely to buy what you sell. Here’s some suggestions. Identifying your target market is one of the most crucial steps you need to take when you are launching […]

I’m going to show you a simple but brilliant way to bring in more business and customers. Revisit your existing and former customers and call to say hello. You go it right.  Call to say hello. That is it. Check in with your former and current customers often and tell them you are calling just […]

One of the best ways I know of to lure new leads and customers is with Joint Ventures (JV). Partnering with other businesses that have the same customers you would like as customers creates another source of profit for your business. In the business industry you can refer your clients to an accountant, and the accountant […]

Why are happy clients a gold mine?  It’s because they will refer you if you ask them in the right way and use the right words. We all know the value of a referral. You are not spending your time cold calling with referrals. Referrals are what I call WARM. You should design your referral […]

Expect to see a lot more emphasis on market segmentation and personalization in the future. This is known as behavior-based marketing. It might sound complicated, but it isn’t. As marketers, we track simple behavioral triggers, like knowing if and when someone opens an email and clicks on a link.  Once armed with this information, we […]

Recently in my coaching program, a member asked me about Content Marketing and wanted me to suggest things to make his content marketing meaningful and responsive. Have you ever wondered what you could do to help improve your ability to create content that is regularly shared and engaged with by your community? I’m going to […]

Hi, and again welcome to this weeks Marketing Tip.  Many of you have emailed me that you have had great results by calling your inactive customers and this week I’m going to give you two sample letters you can use also. This is going to be difficult, as the letters might go onto the next […]

What a great week.  I received hundreds of emails from you about this topic and how it has increased your bottom line.  This is what makes all the time it takes to put these tips together, very worthwhile when I hear from you that you’ve implemented the concept and the results it brought to you.  […]

Hi and welcome again to this weeks Marketing Tip.  I want to thank those of you who have emailed me with topics you would like me to cover.  You will read my strategies to help you solve those problems in coming issues. Now to continue on this important topic. This week I will go over […]

Hi and welcome again to another exciting, money making, Marketing Tip. As I mentioned at the end of my last tip, I will be writing over the next few weeks, about easy ways to grow your business without spending a lot of money. Since I do a lot of Consulting and speak at many seminars, […]

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